Multicultural consumers are transforming the U.S. mainstream. Propelled by the twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends that are reshaping how marketers and advertisers use culture to connect with increasingly diverse customers.

Through this process you will better understand:

• The breadth and depth of your customer base
• How to reach your customer base leveraging a digital platform
• How to culturally connect with your consumers